Raquel Fernandes

Marketing, Social Media, Web Design

Animal lover, marketing director, and lover of all things coffee, Raquel is Founder of Blondie Marketing, a web design, social media, and marketing company that specializes in helping nonprofits and charities grow their community and achieve their mission. From a young age, Fernandes has had a special place in her heart for animals, and continues to volunteer at local shelters and spread the message to adopt companion animals. She found RescueMen USA through their mutual love of animals, and the two have been inseparable ever since!


Jen and Felicia bonded over a common struggle. They agreed it was crucial for shelter animals to have beds, toys, treats, grooming and behavioral enrichment items to help with their emotional well-being, but what could the women do to promote the animals’ adoptions? 

How could they help erase the stigma connected to shelter animals and showcase how wonderful, healthy and adoptable they really are?

Our Founders

Ekaterina Frolova

Social Media Associate, Content Creation

 2 years ago, Frolova moved to NYC from Moscow (Russia) with her family and rescue cat.  It was a beginning of an exciting journey, and the RescueMen USA team became an important part of this journey.  Frolova is glad to have an opportunity to use her knowledge and marketing background to spread the message “Adoption is the only option!” 

Our Photographers

About Us

Brought to you by PillowsforPaws.org

Jen Halpern (casting director) and Felicia Greenfield (actress and mom) are the dedicated forces behind the RescueMen®USA  campaign. The two met five years ago when Felicia auditioned for a project that Jen was casting. Soon the women discovered they had two very important things in common: Both were passionate about helping animals in need, and each ran an organization with the same mission. Felicia is the founder of Grandpa Dave’s Creature Comforts while Jen is founder, president and CEO of Pillows for Paws. Both organizations donate essential material goods to shelter cats, dogs, and rabbits at Animal Care Centers of NYC, the municipal shelter.

Sam Cecil


Sam produces, directs, films, and edits short- and long-form original and branded video. She grew up volunteering at animal shelters in her hometown in northern California, and has always had a passion for animal welfare. She lives in Brooklyn with her very spoiled rescue cat, Lil' Sebastian.


Crusaders for Animal Adoption.

Our Team

Julie Ulrich 


In addition to freelance writing, Julie practices Reiki for people and animals and is an intuitive animal communicator. Through her experience working with animals, she is constantly blown away by their unconditional love and by how they always inspire us to be our best selves. Julie lives in NYC with rescue cat Nell, who is a sprightly 20 years old. Julie finds it truly an honor to write the RescueMen stories for the calendar and blog.


Meet the RescueMen Team

Tails of RescueMen is Born!

The two women brainstormed for a year until finally the Tails of RescueMen calendar concept was born. Through their experience and connections in the entertainment field, Felicia and Jen cast real NYC men and their companion animals for the first calendar (2015), producing the entire project in just two months.

Now four years later, the calendar has grown into a full-blown RescueMen campaign using social media, press, and fundraisers to help clear shelters and ultimately knock out the horrific puppy/kitten mill industry. The focus on NYC RescueMen has now expanded to showcasing handsome heroes from states all over the country who have rescued and opened their homes to loving animal companions. These men are true role models and amazing examples of the good adoption can do for both animals and their humans.

Jen Halpern 

Co-Founder, Producer, Director

Creator and president of Pillows for Paws, Halpern is a native New Yorker and a casting director who has a very special place in her heart for all animals. Growing up with rescues in her childhood and becoming aware of the many homeless animals on the city's streets, Halpern decided to speak out on behalf of them. She is working to raise awareness and encourage people to adopt from local shelters and rescue groups. Her very own rescue cats, Stash, Squeaker, and Jade prove over and over how much joy there is in adopting your forever best friends.

Felicia Greenfield

Co-Founder, Producer, Director

NYC actor who developed Grandpa Dave's Creature Comforts as a way for her young daughters to continually pay it forward.  This small, family run charity collects comfort items including bedding, toys, and treats for the animals at Animal Care Centers of NYC (ACC). Felicia is also an active board member of Pillows for Paws.

Faith Rittenberg


Faith Rittenberg is a versatile and experienced art director and designer. Working for renowned entities such as Major League Baseball and Times Mirror Magazines, Faith has created the look and feel of a myriad projects: magazines, event programs, marketing pieces, and high-end coffee table books. As an independent art director, Faith now brings her talent and versatility to a diverse roster of clients. Faith lives in Westchester County, NY with her husband and their orange cat. She also volunteers at her local animal shelter.